Countdown To Google Radio (Frequency)

Jul 18 2006 12:28:09
Source: ace

Things have been quiet since Google acquired radio automation firm dMarc in January.

At that time, Google laid down just over a hundred million dollars for dMarc, which had already built a successful network of some 4,700 radio stations using its ad scheduling and reporting software.

But behind the scenes, things have been moving quickly.

In the past few months, we've seen the following events:

1. Throughout the Spring, Google has been busily hiring Media Account Managers, Customer Support Technicians, and others to staff various radio-related departments, including Station Operations, Media Operations, Affiliate Sales, and On-Air-Recording units.

These jobs are widely dispersed, and include postings in Mountain View, Irvine, New York, Chicago, and Dallas.

2.

In mid-June, Google CEO Eric Schmidt, appearing at a conference of New York publishing executives, used the example of a GPS-equipped car with a "radio that knows where you are" to illustrate how targeted radio advertising might work.

Noting that today's generation of car radios and set-top boxes have the ability to provide this kind of targeting, Schmidt noted that such systems could be operational "within a year or two."

3.

In late June, Google invited a group of Webmasters to see a demo of its new system (dubbed "Adsense Audio") at its new facilities in Irvine, California.

Unlike many Google products rolled out before being finalized, the system demonstrated by Google appeared to be mature and essentially identical to that described on dMarc's Web site.

More @ source.

» full story @ source-link: ace

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